Engaged Thinking is a person centered approach to innovation. Engaged Thinking has as its objective the engagement of the intellectual capital (structural, employee, and consumer capital) of the organization for purpose-driven innovation. This entails: Leading for engagement and purpose. The meaningful engagement of partners, suppliers and consumers. Leveraging open innovation to extend the reach of the organization. Building a culture of learning and knowledge sharing-where innovation is encouraged. Creating a culture where diversity and inclusion are valued-where women are empowered across the value chain. Engaging the whole consumer across organizational activities. Engaging and designing for the whole consumer. Thinking of sustainable and purpose-driven innovation.