Engaging your Intellectual Capital Assets ©

Engaged thinking is a human-centered approach to innovation. Its objective is to generate value by holistically engaging employees, consumers, partners and organizational systems (knowledge management and learning), from the design to launch of products and services. Expanding beyond the boundaries of the organization, Engaged Thinking seeks to connect to and engage global communities for purposeful and sustainable innovation.

Innovation Driven by Employees, Consumers and Communities

The Engaged Thinking Associates

The Academy and Consultancy

  • Engaged Thinking Associates is a training and consulting organization focused on the engagement of intellectual capital--employees, consumers, partners and organizational (knowledge management and learning) systems.

  • We have developed the Engaged Thinking framework based on years of research and experience with our partners to enable organizations to holistically consider the needs of employees, partners and customers across the innovation and product value chains.

  • Engaged Thinking has as its objectives, purposeful and sustainable innovation that enhances the quality of life for consumers and global communities.

  • Dr. Minna Allarakhia is the founder of Engaged Thinking Associates. She is faculty at the University of Waterloo, Management Sciences Department. Dr. Allarakhia's 20 years of professional experiences encompass open innovation strategy development, knowledge management, designing for the whole consumer, sustainability management and social innovation with focus on the base of the pyramid. She is a graduate of the Massachusetts Institute of Technology and Brown University.